Airline and Hotel Apps Get Lousy Reviews from Users
Photo Credit: Booking.com was the top-rated app among 31 travel brands considered in a study by ARC 360. Booking.com
Skift Take
Airline, hotel and car rental apps are rated by users as being well below the quality of travel booking apps. That they trail the travel booking apps isn't a huge surprise, but the the size of the ground they would have to gain to catch up is fairly daunting.
Airline, hotel mobile and car rental apps get the worst ratings from travelers and the gap between them and the most-popular travel-booking apps is huge.
That's one of the conclusions that can be drawn from ARC 360's compilation of user reviews of travel apps in both iTunes and Google Play.
The least-favored travel apps among 31 travel brands that had both iOS and Android apps and a minimum of 10,000 ratings and reviews for each p
