How Virgin Atlantic Uses Light to Make Its New Plane a Superstar
Photo Credit: Interior of Virgin Atlantic's "Birthday Girl." Virgin Atlantic
Skift Take
Just like 30 years ago, Virgin Atlantic has taken established products and improved on them to create something unique. And, just like 30 years ago, we expect other airlines will rush to match Virgin Atlantic's new, enlightened standard.
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It’s the age-old question: What do you get the birthday girl who has everything? If you’re Virgin Atlantic, you get her good lighting.
Named “Birthday Girl” to celebrate 30 years since the airline’s inaugural flight on the competitive trans-Atlantic London to New York route, this new Virgin Atlantic Dreamliner embodies a new age of aircraft interiors design: the age of enlightenment.
As the race inside the aircraft interiors space intensifies, options for differentiation and in-flight product innovation are limited by the small subset of interiors manufacturers and suppliers certified for airline cabin products. For trend-setters, like Virgin Atlantic, well-established high standards make setting a higher bar for design a challenge.
The airline has overcome these limitations by using the oldest theater trick in the book: put good lighting on the star of the show. In this c
