Singapore Airlines Debuts New Premium Economy With Social Media Treasure Hunt
Photo Credit: Side view of Singapore Airlines' new Premium Economy seats. Singapore Airlines
Skift Take
We're a bit surprised by the color and trim choices, given the airline's palette and design scheme for the rest of the aircraft, but overall it's a great product. This should be a very nice option for passengers who want more than the airline's excellent boutique Economy class, but aren't ready to dish-out the fare for a Business class ticket.
[gallery ids="147266,147265,147264"]
Singapore Airlines has revealed its new Premium Economy Class cabins after sending followers on a treasure hunt for clues through its social media channels.
The airline hinted at the big announcement yesterday when it encouraged fans on Facebook and Twitter to click a link to their Instagram account, where they could put the picture squares of a mobile puzzle in the proper order and get a peek at the reveal to follow. While neither the hunt nor the picture were particularly difficult to solve, it was a clever way to highlight the airline’s social media presence and engage customers on the various channels.
https://www.facebook.com/singaporeair/photos/a.10151644964573679.1073741827.6352578678/10153081460508679/?type=1&theater
https://twitter.com/SingaporeAir/status/562250334446567424
