Skift Take
This was a booking awesome decision by the ASA. The UK regulatory body, in clearing a Booking.com TV ad, finally got one right.
A UK regulator "got it booking right" when it ruled that a Booking.com TV ad was not offensive and did not breach advertising rules when it used a wordplay on "f**king."
After receiving 2,345 complaints about the Booking.com ad from viewers concerned that it was offensive and in appropriate for children, the UK's Advertising Standards Authority "noted that the word 'booking' was used throughout the ad in a variety of contexts that each lent themselves to substitution with an expl
