Half of Walt Disney World Visitors Now Enter Wearing MyMagic+ Wristbands
Photo Credit: A family uses the MyMagic+ band in this promotional image from Disney. Walt Disney World Resorts
Skift Take
By getting visitors into the parks faster, the MyMagic+ wristbands help them spend more easily and create that lucrative Disney magic the Walt Disney Co. wants in its coffers.
The Walt Disney Co. is pleased that half of its Walt Disney World visitors enter with MyMagic+ wristbands, even as the company hesitates to say how much MyMagic+ factors into its fiscal second quarter domestic growth announced this week.
As Disney told investors about MyMagic+'s 50% adoption rate during its earnings call Tuesday for its second quarter ending March 28, the wristbands are only online in Orlando but will roll out at other Disney parks in the coming years.
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