Subscribe
Login
Media and PR

Auckland's Mayor Uses Snapchat to Entice Visitors to New Zealand

Joyce Manalo

Photo Caption: Snapchat's Our Story features Auckland, New Zealand. Skift

Skift Take

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Travel brands -- like many other brands -- still aren't clear if there's a way to use Snapchat to reach travelers, which is why experimentations with the social sharing service are still few and far between. Snapchat has turned to curating user snaps into its Our Story product, featuring content from various cities around the world, the latest is Auckland, New Zealand. Snapchat curated New Zealand

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login