The Era of Personalized Air Travel is Dawning, Thanks to Data

As aviation realizes that keeping passengers happy is profitable, this year's SITA Air Transport IT Summit (ATIS) explored technology that lets airlines and airports put smiles on passengers' faces by connecting with them as people. They do that by making the most out of the billions of data crumbs passengers leave behind with every cookie. Today's customer-facing aviation technology is not only smart, it is capable of learning. It can remember every detail of a passenger's preferences, and adjust on a trip-by-trip basis for near-perfect personalization. Evolving data management systems, powered by learning algorithms, can deliver a personal care experience which recognizes us as individuals, despite the sheer numbers of us flying. At the summit, aviatio