3 Characteristics That Define Millennial Business Travelers
Skift Take
Within this generation lies an enormous skew in maturity, career, and fiscal spend, a trajectory shaped most dramatically by the silicon age and the boom of mobile technology in the early 2000s.
Last month we released a new report in our Skift Trends series that helps to explain the How Tech Is Changing the Way Millennials Do Business Travel.
Below is an extract. Get the full report here to get ahead of this trend.
The Millennial age group is not an easy one to tie down. But past the considerations in technology, age and diversity, several trends that define what a Millennial traveler is do come to the surface. Below, we’ll look at how technology, design, and frugality tie this class of travelers together.
Technology
In a generation where even the youngest members learned to use computers at a very young age, digital considerations need to be taken for every step of the travel experience. Millennial business travelers think not of how well a hotel’s website translates from a computer or even a travel agent to a smartphone, they increasingly look at the mobile website first and only consider the desktop environment as an afte
