Battle for Latin America Booking Heats Up as Priceline Invests $60 Million in Hotel Urbano
Skift Take
In contrast to its recent penchant for big acquisitions, the Priceline Group now seems to be content to take minority stakes, such as this one with Hotel Urbano, while Priceline focuses on integrating past acquisitions and its new B2B businesses.
Four months after Expedia Inc. took a minority stake in Argentina-based Decolar.com, the Priceline Group did likewise as it invested $60 million in Decolar rival Hotel Urbano.
Under the terms of the deal, which gives the Priceline Group a minority stake in the Brazil-based online travel agency, Hotel Urbano will exclusively use the Priceline Group's Booking.com source hotels outside Latin America.
