Hilton Gets Aggressive Telling Travelers the Lowest Price Is Only on Hilton.com
Photo Credit: Hilton's website touts free standard wi-fi, digital check-in and loyalty points for Hilton HHonors members. ispot.tv / Hilton Worldwide
Skift Take
Hotels these days are doing everything they can to drive direct traffic to their own channels. Hilton's latest TV ad, though, plays a little fast and loose with the truth.
Hotels are hellbent on getting travelers to book directly on their own websites and through company call centers and that's very much in play in Hilton Worldwide's latest TV commercial, "Play Hooky."
After inspiring travelers to play hooky from their ordinary Mondays and everyday lives, the TV spot [see below], which has been airing on CNN and other outlets, ends with the proviso: "When you plan a vacation at any one of Hilton's 12 distinct brands you always get the lowest price only when you book direct at Hilton.com."
Sorry, Hilton, but the message, which likely would get a lot of opposition (if they would only talk about it) from Hilton distribution partners such as Expedia, Orbitz and Booking.com, really isn't true.
For example, Hilton.com was offering a room with a queen bed for toni
