Announcing: The Winners of Skifties 2015 Social Media Awards for Travel Brands

Skift, American Express, and our Editors' Choice judges are pleased to announce the winners of the second annual Skifties Social Media Awards for Travel Brands. In this second year it is important to recognize travel brands that have turned social media interactions into quantifiable business objectives. Skift acknowledges this shift from social media's early purpose of acquisitions and interactions to drivers of awareness, consideration, and conversions. This year we made selections in 25 categories that focused on the most effective travel brands by verticals, platforms, and use cases. To us Facebook, Twitter, Instagram, and YouTube are still the key platforms. That said, we also kept in mind LinkedIn, Pinterest, Vine, and Snapchat to consider the various target audiences travel brands hope to reach. In addition, we have the privilege to have David Berkowitz, CMO of MRY; Rebecca Lieb, Strategic Advisor and until recently an analyst at Altimeter Group; and Martin Stoll, CE