Skift Take
The thinking behind this is that tap-tap and connect is easier for passengers—and more intuitive to mobile-device users—than loading a portal and entering information to connect through a browser. There's something to that. The beacon ‘reminders’ to use the connection, however, will have to be designed carefully so they don’t annoy.
One technology provider intends to boost inflight Wi-Fi usage with the launch of a new mobile app that makes it easier for passengers to get connected while onboard. It also wants to encourage passengers to try the Wi-Fi service available from their airline by using beacons at the airport and on the plane.
As Francois Rodriguez, Chief Strategy and Marketing Officer of SITA OnAir explains: “Two of the main friction points [of in-flight connectivity] have been that the
