Skift Take
All of this week's top digital marketing news for travel executives, all in one place.
This week's top story is about WeChat. As we mentioned last month, more and more travel marketers are looking at messaging services as the "next great frontier" for customer service, user experience and marketing efforts.
This week's news about Star Alliance, which is now using China's popular WeChat messaging service to court high-spending travelers in the country, therefore comes as no surprise.
Keep reading below for all of this week's digital marketing news.
Star Alliance Tests WeChat for China Marketing Push
The 28 airline members of Star Alliance are making a concerted push to reach international travelers in China, and they're using the popular messaging app WeChat to do it. The airline member organization created an "Elite Gat
