Starwood Adds Design Hotels to Its Loyalty Program and Brand Family
Photo Credit: Starwood's new Design Hotels microsite. Starwood Hotels and Resorts
Skift Take
This is the best of both worlds for independent hotels: Keep your freedom, but get access to the a broader network. And Starwood can boast more destinations with little effort.
Design Hotels has deepened its relationship with majority owner Starwood Hotels Resorts in a partnership that gives member hotels access to the Starwood Preferred Guest (SPG) loyalty program as well as Starwood's consumer and corporate booking channels.
Today the first five members of the independent hotel group appeared on a new Starwood website that highlights the Design Hotels brand. Along with the Gramercy Park Hotel in New York, the other properties include C-Hotel in Lake Como, Italy, the Nira Montana in La Thuile, Italy, the Ten Bompas Hotel in Johannesburg, Sou
