GetYourGuide Gets a Historic $50 Million Funding Round in Tours and Activities

With TripAdvisor and Expedia investing significant resources into their tours and activities businesses these days, Berlin-based GetYourGuide just secured a historic funding round, $50 million, for a tours and activities company and became the largest-funded such enterprise yet with $95 million in total funding to date. KKR, which led the Series C round and will contribute "primary capital" and operational resources, was joined in the funding by fellow new investor Nokia Growth Partners and existing funders Spark Capital, Highland Capital Partners and Sunstone Capital. GetYourGuide co-founder and CEO Johannes Reck tells Skift the funding infusion will be used for international expansion and to invest in mobile, "which is going extremely well." GetYourGuide, which had its largest previous round of funding in July 2014 with a $25 million Series B round, offers more than 27,800 tours and activities in some 2,500 destinations. A competitor of GetYourGuide, Viator, had attracted $2