We Are Entering the Golden Age of Smarter Airline Seat Design
Skift Take
Airlines and designers have the materials they need to make better seats and the competition that will drive them to do so.
Anthony Harcup, an associate with Acumen Design Associates in London, worked on Etihad’s revolutionary “Reimagined” interiors program as part of the Etihad Design Consortium.
He gives Skift Aviation Editor Marisa Garcia his takes on what’s right, what’s wrong, and what’s to come in aircraft cabin design.
Note: This is an excerpt from The Versus Issue, the second print magazine from Skift.
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Luxury
“In the commercial sector, it’s companies like Etihad that own the loyalty of high net worth passengers who are prepared to pay for an exclusive experience, and so that is what Acumen have helped them to accomplish. The difference in approach between top-tier airlines and their lower-end competitors is the ‘Hospitality’ experience versus the ‘Transport’ experience. Hospitality is one of the key signature elements of the ‘golden age’.”
The Golden Age
