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Delta Is Out-Innovating All Other Airlines With Its Branded Fares

Marisa Garcia

Photo Credit: Delta Comfort+ seats on a Boeing 757-200ER (75S).  Delta Air Lines

Skift Take

Unbundling fares and encouraging passengers to buy-up to more tolerable seating conditions is proving very profitable for Delta right now. It could prove profitable for others, for however long the consumer will bear it.

Airline marketing and ancillary revenue consultancy Ideaworks has announced its list of the top five airline marketing innovators for 2015, and listed Delta as the industry's best at building revenue through ancillary sales, including its "branded fares" and Comfort+ product. "Delta continues to be an industry leader in product development and providing premium choices for its customers at every price point from Basic Economy to First Class," Ideaworks states in its announcement. During its Investor's Day, o

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