Millennial Travel Spending Is All About Selective Splurging

Last month we released our latest report in the Skift Trends series, Portrait of the Millennial Traveler 2016: A Study in Contradictions. Below is an extract. Get the full report here to get ahead of this trend. Travel brands catering to millennials have also been quick to assume this generation is cash-strapped, designing products and experiences with this purchase behavior in mind. As it turns out, the assumption about this generation’s lower incomes leading to lower travel spending doesn’t hold up. Consistent with millennials’ prioritization of experiences over other purchases, their travel spending often outpaces spending on other items. “They’ve spent the second-most on vacations in the last 12 months among the four generational categories, and they’re looking to spend the second-most among the four categories