Facebook Tests Travel-Specific Newsfeed in Digital Travel Marketing This Week
Photo Credit: Facebook is testing a new travel-themed news tab in users' newsfeed. Will this impact the way travel content is found (and promoted) on the site? Flickr / Katie Sayer
Skift Take
All this week's top digital marketing news in the travel industry, summed up in one convenient post. You're welcome.
Welcome to 2016's first edition of Digital Travel Marketing This Week, Skift's weekly newsletter looking at the marketing trends and technology making headlines. This week we're looking at Facebook.
The massive platform plays an ever-growing role in how most travel media organizations and brands engage with potential site visitors and drive traffic to their content. For travel brands, there's now the possibility that their content may be moved to its own unique news "tab" within the company's mobile app. How might this impact the way Facebook brands post content moving forward? Read on below for more insight.
Facebook Experiments with Travel, and Other, Interest-Specific Newsfeeds
Hoping to maximize the visibility of that Faceboo
