Skift Travel Megatrend for 2016: The Big Turmoil in Big Hospitality
Photo Caption: Big hospitality will continue its big M&A streak in 2016.
Skift Take
Mergers, killing brands, globalization, and an ongoing fear of Airbnb and its ilk will keep 2016 interesting and prepare the industry for a bit of needed evolution.
Earlier this month we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel in 2016 and beyond.
Below is one of the megatrends in the magazine. This first megatrend is playing out in full force only a few weeks into 2016, with a big merger in the boutique hotel space announced last week, and news that Radisson's parent Carlson Rezidor is on the block.
Big Turmoil in Big Hospitality
The global hospitality industry, comprised of the organized hotels sector, the organized vacation rentals sector and the former sharing economy sector, is driving all innovation in travel now. That much we said l
