Skift Take
Variety is the spice of life, but spices are merely seasoning. Airlines spend a fortune licensing box office hits and popular television programming, but adding some intellectual nutrition to the IFE menu is a smart idea.
Airlines are expanding their rich in-flight entertainment (IFE) menus from blockbusters to brain boosters.
The latest entry in the trend of onboard edutainment is the Ideas Roadshow, which offers in-depth conversations with some of today's leading thinkers and creatives.
The Ideas Roadshow was the brainchild of the show's host, Howard Burton, who after creating a community outreach element to his research institute in Canada, found that many people were curious about research in many fields, but intimated by the learning process. He began producing one-on-one conversations with prominent minds, covering to
