Skift Take
Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!
Not too far off the tail end of Emirates viral jet pack video, the airline has launched a partnership with Boeing on a new 'View from Above' drone filming project which the airline describes as "one of the largest aerial filming projects ever conducted using unmanned aerial vehicles."
The airline has established a dedicated 'View from Above' microsite where visitors can spin the globe to view films taken at various locations. In all, the project filmed 18 destinations on five continents, including Emirates' hub in Dubai and Boeing's home in Seattle.
https://youtu.be/SFQ41choY1E
https://youtu.be/BtC6PYkzOGg
Pole to Pole, and th
