Skift Take
While we it’s difficult to make a direct correlation between box-office popularity and airline tickets sold, film franchise brand partnerships contribute intangibles, by aligning the airline with the values of the movie’s characters and its fanbase.
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With its new Batman v Superman: Dawn of Justice campaign, Turkish Airlines becomes the latest airline to announce a high-profile Hollywood franchise brand cross-over.
The airline has partnered with Warner Bros to become the official carrier sponsor of Batman v Superman: Dawn of Justice, which will debut in theaters around the world starting on March 25, 2016.
Turkish Airlines has announced a complement of movie-themed experiences which will align its brand with the franchise fan base around the world, and give them an inside peek at the filmed world of the iconic Super Heroes.
“The excitement around Batman v Superman: Dawn of Justice will enable Turkish Airlines to showcase our global network and unrivaled hospitality to a legion of moviegoers across the world,” said M. Ilker Aycı, Turkish Airlines' Board Chairman.
Turkish Airlines announced the partnership last week with a special promotional trailer running on its YouTube channel.
https://youtu.be/C9xZ14T0_08
In the theme of the campaign, Turki
