Brand USA Brings New 3D Documentary to a Global Audience
Photo Credit: Reenactment of John Muir and President Teddy Roosevelt’s camping trip in Yosemite Valley to discuss the future of a National Park system. VisitTheUSA.com / Barbara MacGillivray (Courtesy of MacGillivray Freeman Films)
Skift Take
The gorgeous new film from Brand USA will likely encourage families around the world to visit America's national parks.
The National Park Service's 2016 centennial is a huge marketing opportunity for U.S. tourism, and a new 3D documentary film funded by Brand USA is continuing a multi-year global marketing campaign conducted through both film and TV documentaries.
The new National Park Adventure film represents a $12.5 million investment from Brand USA, which began work on the film more than two years ago. The organization expects $45 million worth of marketing impressions to be generated by its worldwide rollout to hundreds of global theaters.
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