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The TSA Wants 25 Million Americans Enrolled in TSA Precheck

Andrew Sheivachman

Photo Credit: Deputy Secretary of Homeland Security Alejandro Mayorkas visits Transportation Security Administration and Customs and Border Protection Officers at Dulles International Airport, Feb. 27, 2015.  Flickr / Department of Homeland Security

Skift Take

The ambitious goal of 25 million travelers enrolled in the TSA's Precheck program may be hard to reach.

The Transportation Security Administration (TSA) is looking to increase TSA Precheck and Global Entry membership from five million to a combined 25 million in coming years, but faces the challenge of finding ways to encourage frequent travelers to enroll without a large marketing budget to spend on advertising. The TSA, instead of marketing to consumers through traditional means, is building partnerships with airlines, hotel chains, credit card providers, corporate travel managers and other industry players to help offset the cost of the Precheck application and popularize the program's adoption among frequent travelers. "We’ve approached [many companies] from a partnership perspective asking them t

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