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Media and PR

New Skift Trends Report: How to Harness the Facebook Ecosystem in 2016

Todd Wasserman

Skift Take

In a world of fly-by-night apps and social media bubbles, Facebook has matured as one of the more important communications platforms.

Today we are launching the latest report in our Skift Trends Reports service, How to Harness the Facebook Ecosystem in 2016. With 1.5 billion monthly active users, it would be self-defeating for any travel brand to ignore Facebook. Yet while we all agree that Facebook is an important marketing communications channel, there's no rulebook on how to market successfully on the social network. But Facebook has now been aroun

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