Etihad Airways Reimagines Nicole Kidman in Virtual Reality


Skift Take

Well, this is one way to try to upstage a prime competitor on their home turf. What comes next? A Magic Leap augmented reality trip featuring Jennifer Aniston for Emirates?

Etihad Airways has announced that its brand ambassador, Nicole Kidman, will star in a new "fully immersive" virtual reality (VR) film. This will be Kidman’s debut on the new digital medium and the first time that a Hollywood actor appears in a VR film, or better described: long-form virtual reality commercial. The se

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