Skift Take
It's not quite a level playing field for everyone, but a focus on the flying environment improves the passenger experience for everyone.
There’s a perpetual arms race between aircraft manufacturers.
Who can have the bigger first-class suite with more attentive service? Who can have a sky bed for economy passengers on that long-haul flight back home for the holiday? Who has the more decadent inflight bar for business passengers? Showers, amenities, lounges, chauffeurs, so on and so forth.
But one of the most interesting and semi-recent developments in aviation has nothing to do with these marketing friendly accoutrements, but rather the actual engineering, and construction materials.
We’re all too familiar with the discomfort of flying: headaches, muscle aches, dehydration, and