Today’s Best Food Tourism Videos Highlight People and Place More Than the Food
Photo Credit: Visit Scotland's "Spirit of Its Own" video series creates a strong sense of place by letting the food providers tell their unique stories. Visit Scotland
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These culinary-themed destination promotion videos deliver a high level of artistry, a subtly poetic narrative, and/or a conscious storytelling arc that showcase the people behind the culinary experience.
Lori McCarthy, owner of the Cod Sounds culinary tour company in Newfoundland, spends her days in knee-high boots foraging for wild chanterelles in the damp forests and orange kelp in the low tides.
She represents the new face of food tourism promotion that emphasizes the people who make up the local food scene, and the spirit of culinary collaboration, innovation, and celebration that all visitors can experience, regardless of their budget.
The actual food itself takes a back seat to these passionate personalities talking about fertile lands springing forth natural ingredients processed with the rhythms of nature. The message is really the hyper-local destination experience, communicated by people who embrace the idea that you don't have to be a food expert to eat well. You just have to be curious. You have to trust the land and be open to discovery.
"I think that the passion for food for me comes from being told how hard it was to put it on the table," said McCarth
