Travel’s Location Marketing Moment – Digital Marketing This Week

Location marketing is having a moment in the travel industry. A feature that was once considered a "gimmick," associated with check-ins and finding hipster coffee shops, is finally getting some respect as marketers realize the power of location data as a way to understand and capitalize on travel behavior. Just this week travel industry titan TripAdvisor acquired location company Citymaps to help improve its own place-based recommendation system. And, as many in-the-know travelers have already realized, the "Place Page" feature on Instagram offers an incredible wealth of data that helps them build their own impromptu, real-time, travel guides. What kinds location-focused marketing activities are some