American Airlines’ New Ad Campaign Wants to Humanize the Airline
Photo Credit: American's new ad campaign celebrates "the world's greatest flyers." American Airlines
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American has gone more high-end with its new advertising campaign.
Two years after American Airlines launched ads focused on its passenger-friendly improvements — like new airplanes, more Wi-Fi and more business class flatbeds — the carrier is switching course with a new, more sophisticated campaign designed to "humanize" its message.
The now-retired 'Going for Great' Campaign, "felt like it was a lot about us," American vice president for marketing Fern Fernandez said, while new ads highlight "the shared mindset between our customers and our employees."
Instead of bragging about product or routes, American mostly will emphasize its passengers, calling them the "world
