The Future of Travel Metasearch — Digital Marketing News This Week
Photo Credit: Changes in how consumers search and how travel brands distribute their products will have important consequences for travel metasearch sites. Skift
Skift Take
With the threat of direct booking, the constant spending by traditional online travel agencies, and the move to mobile, metasearch has been forced to rethink its role in the booking funnel.
Travel metasearch websites like Kayak, Skyscanner, and Trivago have long prospered with consumers by offering a simple strategy: combine lots of potential travel options from lots of different websites into a single user interface. But the travel world is changing. New devices like the Amazon Echo and growing use of digital "assistants" like Google Now and Siri are altering how people search.
On top of this, many travel companies are paying closer to attention to where and why they distribute their products online. How should travel brands, and metasearch websites themselves, think about how best to utilize these platforms in the future?
The CEOs of TripAdvisor, Expedia, Booking.com
