Why Do Travelers Share on Social Media? — Digital Marketing News This Week

Jeremy Kressman

September 16th, 2016 at 6:00 AM EDT

Photo Credit: Getting social media users to share content is a key goal for many brands. But according to new research, sharing from some users is more valuable than others. Flickr / Global Panorama

Skift Take

Lots of "likes" and "shares" look good in a marketing campaign reports. But did they lead to meaningful actions by the audience? It's time for social media metrics to get more scrutiny from travel marketers.

This week we're asking why social media users share content with their peers. This question may seem deceptively simple. But for the countless travel brands trying to "crack the code" of how to make their followers share their content with friends, the answer is worth millions of dollars of free media exposure. The CEOs of Carnival, Expedia, Peek, and More Are Speaking at Skift Global Forum 2016. Join Us. As travel brands consider how to get more fans to share, it's worth emphasizing that not all sharing is the same. Some social media users will share just about everything, while others are more calculating a

Why Do Travelers Share on Social Media? — Digital Marketing News This Week

Skift Take

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