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Airlines

Routehappy CEO: Airlines, Like Coffee, Are Not a Commodity Business

Brian Sumers

Photo Credit: Routehappy CEO Robert Albert does not believe that airlines are selling a commodity product, he said at the Skift Global Forum in New York, Sept. 27, 2016.  Skift

Skift Take

The old joke in the airline business is travelers choose their flight based on three factors — price, price and price. But maybe that's not as true as some people thought.

Airlines must understand flyers seek value more than the cheapest price and market their products accordingly, Routehappy CEO Robert Albert said Tuesday at the Skift Global Forum in New York City. "Most of us care about the experience," Albert said. "We don't consider this product the same as buying gas." Routehappy ranks the quality of an airline's flight based on several factors, including the seat, the availability of food, and the breadth of inflight entertainment, a

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