Every One of Hilton’s 13 Hotel Brands, Explained

When Hilton Worldwide CEO Christopher Nassetta recently threw some subtle shade at Marriott International, we couldn't help but wonder: Are each of Hilton's brands really so different from one another? Should some brands stay or go? Here's what Nassetta said, regarding Hilton's brands: "We are very focused on having pure-bred brands that are leaders in their individual segments, that have clearly defined swim lanes, that have premium market share and, as a consequence, help us drive industry leading organic net unit growth. That's our strategy. Others have taken different paths … " And here's what Marriott's Global Brand Officer, Tina Edmundson, told us last month, a little over two weeks after Marriott inherited 11 of Starwood's brands: "… In any industry, when you have 30 brands, you're bound to have brands that occupy the same swim lane, if you will. We are doing work as we speak to solve some of those riddles." See what Nassetta did there? We certainly did. Does