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AccorHotels Invests in Boutique Brand 25hours Hotels

Deanna Ting

Photo Credit: A guest room at the 25hours Hotel Bikini Berlin. The hotel was designed with a jungle theme. AccorHotels recently announced its intention to acquire a 30 percent stake in the boutique hotel chain.  25hours Hotels

Skift Take

AccorHotels continues to make strategic investments that attempt to round out its overall portfolio. Investing in a boutique chain like Germany's 25hours is a good way to grow its boutique and lifestyle hotel offerings.

AccorHotels' investment and buying spree continues. After closing its acquisitions of alternative accommodations provider onefinestay and luxury hotel brands Fairmont, Raffles and Swissotel earlier this year, the company announced it has taken a 30 percent stake in 25hours Hotels, a Hamburg-based boutique hotel chain. Accor's investment is aimed at helping 25hours Hotels expand globally. The company, which has seven hotels in various cities throughout Germany and Austria, plans to open five more hotels in Germany and Paris over the next two years. It's expected that with Accor's backing, the 25hours Hotels can also pursue expansion beyond Europe in destinations that include Melbourne, Miami, or Milan

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