New Skift Trends Research: 2017 Outlook on Metasearch in Travel
Skift Take
Slim margins and complex technology have turned travel metasearch into a contact sport. Identifying the winners and losers in this space takes a keen understanding of the economics and mechanics that power these businesses. Luckily, we've produced the definitive resource for understanding and forecasting the trend lines.
Today we are launching the latest report in our Skift Trends Reports service, The State of Metasearch in Travel 2016.
This is by far the most comprehensive analysis of the current state of the global metasearch market in existence today. Weighing in at over 50,000 words, this report is as much a reference manual into the intricate mechanics of the metasearch business model, as it is a competitive and financial analysis benchmarking performance and strategy of the biggest brands in metasearch.
We found our interviews with key decision makers to be the most valuable part of the primary research process. Participants were candid with us about their companies, competition, and broad views on the future of the industry. We provide full transcripts of our interviews throughout the report.
Executives Interviewed (transcripts included):
Kayak CEO and Co-founder Steve Hafner
Momondo CEO Hugo Burge
Momondo Managing Director Pia Vemmelund
TripAdvisor VP of Global Sales B
