This Is What Next Year Will Be Like for the U.S. Hotel Industry
Photo Credit: The Gramercy Park Hotel in New York City, a Design Hotel. With Marriott's acquisition of Starwood finally completed in September, Design Hotels also became a part of the company's 30-brand portfolio. Marriott's purchase of Starwood was just one of many mergers and acquisitions that took place in the hotel space in 2016. Marriott International
Skift Take
What will 2017 bring to the hospitality industry? Read on for a few predictions.
The end of the year — and what a year this one has been — is often a time for reflection, as well as one for forecasting what next year will bring.
In 2016, the global hotel industry contended with plenty of changes: Consolidations continued. Disruptors got more disruptive. Throughout it all, one perennial question from everyone in the hotel industry, it seemed, was: "Where are we in the cycle?"
Here's our prediction: We're still going to be asking that well into 2017, too. Regardless of exactly where we are in that cycle, it's safe to say that next year will continue to be a year of changes, big and small, for the hotel industry.
Just how much change we'll see next year has yet to be determined, but here's a look at what industry analysts are predicting for the U.S. lodging business.
PricewaterhouseCoopers: Gird Yourself
PricewaterhouseCoopers (PwC) thinks 2017 will be the year when the cycle begins to turn downward. In its November 2016 Hospitality Directions U.S. repo
