Cruise Companies Are Using Tech to Innovate Beyond Wi-Fi and Robots
Skift Take
Cruise lines have been working on ways to improve guest-facing technology so passengers have a better experience on their trip. But it sounds like those efforts are moving to a new level this year — which should be good news for cruisers.
Recent years have brought speedier wireless service, robotic bartending arms, humanoid information-dispensing robots, onboard apps and communications systems to cruise ships.
In 2017, operators are signaling that they will get even more serious about incorporating technology to make every part of a cruise vacation more intuitive and friction-free.
Geneva-based MSC Cruises, which is adding two new classes of ships this year, is focusing on creating a "seamless, connected vacation experience," a spokeswoman said.
The two new ships and the nine sister vessels to follow will include interactive screens onboard that allow for choosing shore activities, booking shows, and making reservations. Near field communication technology will also let passengers use a key card, bracelet, or smartphone to get into staterooms, pa
