Skift Take
Delta and Alaska haven't been cozy for years, but many customers still have enjoyed the reciprocal frequent flyer benefits. Now that's about to end, and the airlines will be true competitors.
Alaska Airlines and Delta Air Lines, who have battled fiercely for share in Seattle in the past three years despite being commericial partners, finally will stop cooperating on May 1.
The announcement came less than a week after Alaska closed its acquisition of Virgin America. It means Alaska and Delta will no longer sell each other's flights on a regular basis, and loyalists of one airline will not earn and redeem award miles on the other. Elite frequent flyers also will not receive benefits, such as free first class upgrades or roomier economy class seats, when flyin
