Skift Take
As happened with United, this story will probably go viral, and consumer groups will whine about not having access to bin space. But remember, the market has spoken: Frontier and Spirit charge for bin space, and yet passengers fly them. Why should American and United not sell similar products?
United Airlines soon will not be the only U.S. airline to bar frugal customers from bringing large carry-on bags to stow in overhead bins.
American Airlines said Wednesday it will introduce a similar no-frills fare in February, as it seeks to compete more aggressively with ultra low-cost carriers, like Frontier Airlines and which often undercut American on price, but do not give customers free access to bins. Initially, American will sell the fare in 10 markets, but it expects to add more later in the year. Not every market will see the fares, however.
Customers who purchase American's "Basic Economy" product will be permitted one personal items that fits under the seat. They will need to che