Skift Take
Chinese New Year is big business for the travel industry. The country's travelers are expected to take more than three billion trips during this year's festivities.
It's probably no surprise by now that more travel marketers are catering to the world's growing audience of Chinese travelers. But understanding when and why they travel is often less well understood, particularly when it comes to big annual events like Chinese New Year.
This annual celebration dedicated to family, tradition and culture is increasingly becoming one of the most popular times of the year for Chinese citizens to hit the road. And much like Americans during long holiday breaks, they're doing it in huge numbers. In fact, many experts are predicting Chinese revelers will make more than three billion trips during this year's celebrations.
How can travel brands capitalize on this massive spending burst?
