Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks

On April 4 in London, hundreds of the travel industry’s brightest and best will gather for Skift Forum Europe 2017, our first conference in Europe. In only a few short years Skift's Forums — the largest creative business gatherings in the global travel industry — have become what media, speakers, and attendees have called the “TED Talks of travel.” This year’s event at Tobacco Dock in London will feature speakers including CEOs and top executives from InterContinental Hotels Group (IHG), Norwegian Air, Google, Lonely Planet, Momondo Group, and many more. The following is part of a series of posts highlighting some of the speakers and touching on issues of concern in Europe and beyond. Get Your Tickets Now At a time wh