Interview: Facebook’s Head of Travel on Hotels Going Mobile
Photo Credit: Facebook believes travel brands, especially hotels, need to pay very close attention to the mobile space for marketing, messaging, and generating bookings. Pictured, a woman checks her mobile phone. Facebook
Skift Take
Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.
If hotels aren't paying enough attention to mobile right now, they're missing out. That's the primary message Facebook Head of Travel, Christine Warner, has for hotel brands.
Warner recently spoke with Skift about opportunities for hotels in the mobile space, and -- not surprisingly -- the importance of using mobile platforms like Facebook and its Instagram unit to not only increase brand awareness but, in some cases, also convert users into guests, too.
Skift spoke to Warner prior to Facebook's roll out of its new City Guides feature, which allows Facebook users to connect to hotels to book rooms through the Facebook app, albeit the link takes them directly to the hotel's website. We did ask Warner if Facebook would ever consider becoming its own online travel agency or booking platform and this is what she told us at the time:
"Facebook, as you know, is committed to helping advertisers from all industries drive their business objectives," said Warner. "We often say that we
