How Travel Marketers Are Measuring Content Marketing Success
Photo Caption: An example of content marketing by Hyatt for its Unbound Collection. This approach is steadily moving into the mainstream.
Skift Take
With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.
Last week we launched the latest report in our Skift Research Reports service, The State of Content Marketing in Travel 2017.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Nearly as important as finding the right content to publish and the right people to create it is measuring its success. How should travel marketers evaluate the success of their content efforts? As many travel executives admit, there’s a variety of
