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Cruises

Millennials Now Enjoy Cruising More Than Boomers

Andrew Sheivachman

Photo Credit: New research indicates millennials are enjoying cruises more than older travelers. Millennials party hard on the Holy Ship cruise. Facebook / Holy Ship

Skift Take

After years of talking up the importance of attracting millennials and families to cruising, it appears cruise lines are leaving them with a positive impression of their time onboard when they do choose a cruise vacation.

For years, cruise lines and travel agencies have focused on marketing cruise vacations to younger travelers. But it's been a struggle for them to shake the perception that cruises are best suited for older travelers, despite their relative affordability and wide array of entertainment options onboard. It turns out this marketing push may have paid off. The American Society of Travel Agents (ASTA) commissioned a report on consumer habits that shows millennials are also more likely to enjoy cruises than older generations, and that younger travelers are often spending more on

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