Business Travel Startups and Services for Those In-Between Moments
Photo Credit: Hydra New York, which offers shower spaces for booking in unused commercial real estate, bills itself as filling the gap between the locker room and the hotel. Hydra New York
Skift Take
A series of innovators are trying to address the moments between arrival and check-in, work and play, and other found moments.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
Starbucks famously built its brand as being the "third place" between home and office — a space to convene, relax and enjoy the coffee and Wi-Fi. The idea seems very old now, with the growth of the brand and the expansion of the category.
But the idea of places for downtime and in-between moments in cities and for business travel is valid, and innovators are running after the white space.
Solving the red-
