Booking.com Is Expanding Beyond Hotels and Into Flights, Cars and Restaurants
Photo Credit: Hotel-site Booking.com recently added flights, car rentals, and dining reservations to its homepage in an effort to capture more business across all of its parent company's various brands. Booking.com
Skift Take
The Priceline Group has been looking at adding flights to its largest site, Booking.com, for years, but has hesitated for fear of detracting from its core hotels product. But in this case, taking a "stronger together" approach and leveraging the group's other in-house brands could ultimately pay off.
