Lux Bus Startup Hopes Design and Flat Beds Will Make Overnight Trips Appealing
Photo Credit: Passengers in a promotional image for a bus service demonstrating overnight service between Los Angeles and San Francisco’s Bay Area. Cabin
Skift Take
Cabin seeks to bring style and a "moving hotel" approach to the overnight bus journey. They've nailed the design and approach, but will Californians choose it over flying?
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
In a previous column, I outlined how autonomy might be the death knell for short-haul business travel flights. Instead of waking up to catch the 6 a.m. to Chicago, people might just hop into a car that turns into a bed, have a comfortable sleep akin to a lie-flight business seat in a plane, and arrive directly at their destination.
This vision does seem a bit far away, however.
In the near term, a new star
