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AccorHotels Combines Its Rental Brands Under Onefinestay Name

Patrick Whyte

Photo Credit: A Onefinestay property in London. The company's owner AccorHotels is combining it with its other rental businesses. Onefinestay

Skift Take

It's clear that AccorHotels needed to do something to turn Onefinestay around and by combining it with its other rental businesses it will at least be able to improve its reach. But at the same time one of the draws was the "handpicked" nature of the properties, which will surely be lost by increased scale.

AccorHotels has said it will combine its various private rental brands under its Onefinestay unit as it looks to add scale to the heavily loss-making business. Travel Keys and Squarebreak, which AccorHotels is set to take complete ownership of, will be integrated before the end of the year. Both companies will retain their names but sit under the umbrella brand of Onefinestay. Unlike Onefinestay, which focused on urban areas, Travel Keys and Squarebreak are primarily resort focused. The form

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